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Explore new markets

EYES ON THE FUTURE

In times of rapid change, it is easy and tempting to fall back on a postura reactive posture, responding only to the latest trend or crisis. But it is crucial to find out how the future is dawning so you are prepared in the long run and are even able to help shape it.

Have solutions that suit real needs.

We utilize a hybrid solution cross-pollinating strategic design with data science which allows us to dive deep into our clients' pain points, needs, and motivations in order to create new products and services with meaningful market traction.

Our Workflow

Our work goes from end to end, from strategy through implementation.

1

Planning:

The goal on this stage is to align expectations and project details. Besides that, this is the stage in which we structure project planning by identifying those responsible for defining project schedule, discovery, research protocols, and the tools that will compose the work methodology.
2

Explosion:

This is the stage in which consultants begin to dive into client context and databases through research and exploratory interviews. It is an important moment to refine all research and generate inputs to initiate the iterative model with data science.
3

Discovery:

This is the stage in which consultants will dive deeper to understand client segments and contexts through research, observation, and interviews. Beyond that, participatory techniques are used to help them empathize with stakeholders immersed in their context and to generate powerful insights.
4

Expansion:

This is the stage in which consultants will validate the main insights previously gathered throughout the explosion and discovery stages. The quantitative research should bring data painting a broad situational picture of clients throughout the country.
5

Strategic design:

By the end of the project, all reasults from every stage will be reunited with all relevant insights and condensed within a report to the client informing them of all best practices and project discoveries.
Our Workflow

Our work goes from end to end, from strategy through implementation.

Results and deliverables

Design thinking and data science coupled to create new sales opportunities.

Icone

Client segmentation and methodology for data tagging

Icone

Client's percepctions, needs, values, and behaviors

Icone

Unmet market necessities and benchmarks

Icone

Jobs to be done

Icone

Strategic design

Our work model

We get it: different problems require different levels of commitment and different solutions require different approaches.

Open innovation

+ OPEN INNOVATION

We act as connectors and hunters, fostering a lasting relationship with the innovation community, finding solutions that may be already in development by startups, and structuring the best possible partnership model.

Squads

+ SQUADS

We create squads in tandem with our client, work intensively to develop strategy and to accelerate innovation and process implementation.

Projeto

+ PROJECT

The whole project is collaborative. We work with design sprints were we create multidisciplinary teams which include internal and external stakeholders beyond our own team.

Our work model

We get it: different problems require different levels of commitment and different solutions require different approaches.

Our clients

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